Spirit of the Finger Lakes

"The Spirit of the Finger Lakes”, Ithaca Beer Company is one of the largest craft breweries in New York State and is best known for its iconic Flower Power IPA.

As Director of Brand Marketing, Gregg oversaw all marketing efforts for Ithaca Beer. The brewery has a wide wholesale distribution throughout the Northeast as well as a farm-to-table Taproom restaurant. With a network of over 30 wholesalers, Gregg developed numerous annual business plans and presentations with both on and off-premise programs for multiple core and seasonal brands. Plans included detailed budgets, annual sales projections, new brand releases and point-of-sale programs.